So you’ve got your website up and running—awesome! But now what? If you're selling shirts, tumblers, stickers, or DTF goodies, the real challenge is getting people to actually show up. More traffic = more chances to make those sales. Let’s break down how to make it happen.
1. Master the Art of SEO
If you want Google to show your site some love, SEO is your best friend. Think of it like planting little breadcrumbs that lead people to your shop.
✅ Sprinkle relevant keywords throughout your product titles, descriptions, and blogs.
✅ Add alt text to images so search engines can "read" them.
✅ Keep your site speedy—compress your images and make sure your hosting is solid.
✅ Start a blog! Helpful posts like “How to Care for Your Sublimation Tumblers” bring in traffic and build trust.
2. Show Up on Social Media
Your social platforms aren’t just for pretty pictures—they’re powerful traffic drivers.
✅ Share behind-the-scenes looks, customer reviews, and product drops.
✅ Use Pinterest to post clickable product pins (hello, free traffic!).
✅ Create engaging TikToks: packaging vids, time-lapses, or your creative process.
✅ Drop your website link in every bio and make it easy to find.
3. Grow Your Email List
Email might feel old school, but it works. It’s personal, direct, and still one of the top ways to bring folks back to your shop.
✅ Offer a welcome discount to new subscribers.
✅ Send updates about product launches, restocks, and sales.
✅ Use tools like Mailchimp or Klaviyo to automate and simplify the process.
✅ Always include a clear call-to-action leading readers back to your site.
4. Paid Ads = Fast Traffic
If you're ready to invest in quick results, ads can be a game-changer.
✅ Facebook Ads are great for targeting niche buyers (think: custom gift lovers).
✅ Google Ads put you at the top when someone searches for products like yours.
✅ Pinterest Ads are perfect for your visually appealing items like stickers and tumblers.
5. Collaborate & Partner Up
Let others help you grow by teaming up with creators and customers.
✅ Find micro-influencers in your space and send them a sample to share.
✅ Set up an affiliate program to reward people for promoting you.
✅ Encourage happy customers to post pics and tag your business!
6. Get Featured & Linked
Backlinks = credibility in Google’s eyes (plus, more eyeballs on your biz!).
✅ Write guest posts on industry blogs and include a link to your shop.
✅ Submit your biz for Etsy features or craft site shoutouts.
✅ Make sure you’re listed on directories like Google My Business for local hits.
7. Run Limited-Time Offers
Nothing grabs attention like a good deal with a countdown clock ticking.
✅ Tease flash sales on social and in your emails.
✅ Offer bundles or BOGO deals to increase order size.
✅ Use exit-intent pop-ups offering a discount to catch people before they bounce.
8. Make It Mobile-Friendly
Most people shop on their phones. If your site’s clunky, you’re losing sales.
✅ Menus should be clean and simple to navigate.
✅ Make sure images are optimized for fast loading.
✅ Test it on different devices to ensure a smooth shopping experience.
Final Thoughts
Bringing more people to your website doesn’t happen overnight—but with a little strategy and consistency, it doeshappen. Focus on what works for your audience, and keep building from there.
✨ Which traffic-boosting method are you going to try first? Drop it below—I’d love to hear what’s working for you!